GRAPHIC DESIGN
LIVE WELL - Brand Identity
ROLE(S):
Lead Designer, Project Manager
CATEGORY:
Branding
PROGRAM USED:
Adobe Illustration
OVERVIEW
The purpose of this project is to create a website application where user able to find healthy alternative of food recipes that they can follow easily. To incorporate those vision, I was able to come up with a logo where it looked like a tree with ingredients as the leaves and spoon/fork as the tree trunk.
Live Well Brand Identity Process
Process
The process of this project started with brainstorming our application vision, from that I was able to visualize the logo and start illustrating it. I also selected a few of color samples that can be used in our logo. After several feedbacks from my teammates, I was able to produce the final result as shown above, by using green color, it represents the freshness of the ingredients.
Final Outcome
The logo was able to define our vision of the application by showcasing food ingredients and utensils to make a strong impact that our application was meant for recipes.
