GRAPHIC DESIGN
Marco Tjokro - BRand Identity

ROLE(S):

Lead Designer

CATEGORY:

Branding

PROGRAM USED:

Adobe Illustration

OVERVIEW

The purpose of this project is to see my capabilities in using Adobe Illustration and for students to come up with their own brandings (Logo) or rebrand other businesses. By using the techniques learned in class, I was able to create my own personal branding.

PROCESS

The process of this project started with brainstorming my passion and select which passion suits me the best. Since I have a strong passion in photography, I have selected photography as my branding and I started sketching possible logos that can be incorporated to myself.

The second stage is to illustrate my sketch in Adobe Illustrator and give a meaning on why I choose those logos. Finally, once everything was illustrated and explained, I was able to select which logo that I can use for my own personal branding based on instructor’s and colleagues’ inputs.

FINAL OUTCOME

I was able to produce a logo that showcase myself and my passion, from that I was able to convey the message that I am a photographer.