GRAPHIC DESIGN
TOURISM VANCOUVER - Advertising POSTER

ROLE(S):

Lead Designer, Photographer

CATEGORY:

Advertising Poster

PROGRAM USED:

Adobe Photoshop

OVERVIEW

As a final project for Photoshop class, I decided to create a poster that can promote both sides of Vancouver, which are the lifestyle and the nature. To incorporate these two words together, I finally decided to show both photos of Vancouver and mirror both photos.

PROCESS

The first process for this project to start was about the ideas. I have been passionate about photography and I was new to Vancouver. From that, I decided that I wanted to make a poster to promote Tourism Vancouver to the masses. I have gone through different designs and the design seen above is the final outcome from the brainstorm session.

The second step of the process is how I find the assets that I can use without violating copyright issues. Since, I took a lot of photos of Vancouver, both the lifestyle and the nature. I was able to use it in my poster.

The third step of the process is the font selection. To find the perfect font for a poster is hard, before I started selecting the font. I did some research of Tourism Vancouver and found several other posters that they made. They have a distinct style and I was able to find the font that close to their style.

The final step is compiling all of the resources and ideas together and finally have the final results done. Once that finish, I asked feedback from my colleague and instructor, from that I was able to retouch and publish the end result.

FINAL OUTCOME

The final outcome of this project is very good. I was able to present Vancouver in the most simplest poster, while delivering a strong message about Vancouver’s lifestyle and nature. From this project, I was able to learn creatively and convey the message.